New marketing campaign has launched
January 30, 2017
Marketing and Enrollment is pleased to announce that its first integrated marketing campaign launched on Monday, January 23.
“It’s Your Time to Shine” is a campaign based on alumni success stories and will be delivered across three marketing mediums: traditional (TV, radio, email, outdoor, and transit), web/online, and social media. It was developed to drive enrollment to Saint Leo WorldWide—both undergraduate and graduate—and raise awareness of Saint Leo University. The campaign will span 28 markets and support both Spring 2 and Summer 1 terms. Flight dates for TV and radio will “pulse” four weeks on, two weeks off, four weeks on. All other sources of campaign-related marketing will run continuously over the 10-week period.
Below are two billboards and links to the commercials. We invite you to watch and listen.