MacDill Teams Rack Up Big Points in Sneaker Strategy Game

September 07, 2010

MacDill_Teams Every year, business students in Saint Leo University’s Strategic Management (GBA 498)classes at the MacDill Continuing Education Center in Tampa take everything they’ve learned about business management in a global setting and test their skills in the highly competitive athletic footwear business. Not literally, but virtually. It’s an online simulation for colleges and universities called “The Business Strategy Game.”

Even though the exercise is make-believe, competition is fierce. Student-teams find themselves drawn into the “work” of naming a company, managing plant operations, signing distribution deals, and watching the stock price of their mythical enterprises over the course of several weeks. Unexpected challenges always crop up to test the competitors’ mettle. A summer-session class taught by Kenneth Gonzalez, MBA, director of the MacDill Center, proved especially ambitious.

“Usually I have one or two student-teams who break into the top ranks, but this year I had three,” said Gonzalez. ”I am so proud of these guys. This is the best performance of any of my classes over the last two years of running this game.”

The MacDill-based companies D D.M. Shoes, MySneakz, and AlphaDog Shoes all broke into the Top 50 rankings the week of August 9 in the metric for best-performing stock price.Hundreds of teams from all over the world compete each week, including student-teams from some of the best known business schools in the country, so attaining a spot in the Top 50 is a mark of distinction.

What’s more, AlphaDog, run by Lawrence Sok and Jeremiah Dudley, also made it into the Top 50 for earnings-per-share performance, as did MySneakz, which earned a second-place ranking for the category. In fact, MySneakz, a solo operation run by Kevin Edmonson, did so well that it tied for the 30th ranked spot in overall performance for the week. Gonzalez said the good showing by the three teams (including players Damon Henson and Michael Daves of D D.M. Shoes) indicates how well Saint Leo business majors function in fast-paced situations.

Carefully chosen business simulation games (from a few publishers) have proven so effective as a teaching tool that they are now used in the senior-level Strategic Management (GBA 498) classes at Saint Leo University.

Pictured: Left to right, front row: Michael Daves (D D.M. Shoes), Manuela Ramirez, Hester Brinkley, and Jeremiah Dudley (AlphaDog Shoes). Back row: Kevin Edmonson (MySneakz), Kenneth Woods, Ashlee Johnson, Shannon Bishop, Lawrence Sok (AlphaDog Shoes), and Damon Henson (D D.M Shoes).