BA Business Administration - Marketing

How do you get the right products and services into the hands of the right customers? How do you satisfy wants, and anticipate needs? With a Marketing degree from Saint Leo, you'll gain the skills to build strong consumer relationships and brand loyalty in the 21st century global economy.

Why choose a Marketing specialization at Saint Leo?

As Florida's oldest Catholic institution of higher education, Saint Leo University offers a values-centered education for tomorrow’s business leaders. At the IACBE-accredited Donald R. Tapia School of Business, you'll build a foundation for a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business.

You’ll take 30 hours in the Marketing specialization in addition to a core of foundational business classes. Create a full-featured marketing plan—including product analysis, SWOT, segmentation and promotion. Build a portfolio you're proud to present to employers—one that shows you understand buyer habits, strategic planning, traditional and new media, and the ethics of multinational business practices.

Some amazing classes you can take

  • Personal Selling
  • Marketing Research
  • Social Media Marketing
  • Consumer Behavior
  • Marketing Policies and Strategies

Professional development opportunities

  • Internships: Write for a company blog. Promote a new product. Conduct market research. School of Business students have interned at Quest Corporation of America, Oglethorpe, Tampa Convention Center, the Ritz-Carlton Hotel, Home Shopping Network, TECO Energy and all branches of the military.
  • Professional memberships: Become active in the student chapter of the American Marketing Association (AMA) or its honor society, Alpha Mu Alpha.
  • Conferences: Attend annual and regional AMA conferences, and other industry events, including Saint Leo's annual International Business Conference, held at our University Campus.

What can you do with a degree in Business Administration - Marketing?

Graduates launch careers in sales, advertising, retail, marketing research, management, customer relations, event planning and public relations.

  • Marketing Communications Specialist
  • Sales Director
  • Event Marketing Coordinator
  • Public Relations Specialist
  • Social Media Marketer
  • Creative Director
  • Community Manager
  • Advertising Coordinator
  • Media Analyst
  • Copywriter

Where are Saint Leo Marketing grads now?

  • Compass Group USA
  • Aerotek
  • Catalina Marketing
  • Tampa Bay Lightning
  • USAA
  • Neff Rental
  • Artistic Judaic Promotions
  • Hyatt Regency
  • Verizon Wireless
  • AA Technology