How do you get the right products and services into the hands of the right customers? How do you satisfy wants, and anticipate needs?

With Saint Leo’s Marketing minor, you’ll gain the skills to build strong consumer relationships and brand loyalty in the 21st century global economy. The minor—offered through Saint Leo's IACBE-accredited Donald R. Tapia School of Business—will build a foundation for a future career in sales, advertising, retail, marketing research, management, customer relations, event planning and public relations.

Professional development opportunities

• Internships: Write for a company blog. Promote a new product. Conduct market research. School of Business students have interned at Quest Corporation of America, Oglethorpe, Tampa Convention Center, the Ritz-Carlton Hotel, Home Shopping Network, TECO Energy and all branches of the military.
• Professional memberships: Join the student chapter of the American Marketing Association (AMA) and become an active member of its honor society, Alpha Mu Alpha.
• Conferences: Attend annual and regional AMA conferences, and other industry events, including Saint Leo's annual International Business Conference.
• Technology: Saint Leo's state-of-the-art School of Business building, which opened in 2011, features the latest in innovation—from interactive SMART Boards and a professional broadcast studio, to eco-friendly, sustainable architecture.