BA Marketing

University Campus

How do you get the right products and services into the hands of the right customers? How do you satisfy wants, and anticipate needs? With a Marketing degree from Saint Leo, gain the skills to build strong consumer relationships and brand loyalty in the 21st century global economy.

Why choose Marketing at Saint Leo?

Break out of the classroom. At the IACBE-accredited Donald R. Tapia School of Business, you'll build a foundation through lectures and discussions, then work with real clients under faculty supervision. Create a full-featured marketing plan—including product analysis, SWOT, segmentation and promotion—for the Pasco Economic Development Council, or a simulated, integrated marketing communication launch plan for University expansion projects.

Build a portfolio you're proud to present to employers—one that shows you understand buyer habits, strategic planning, traditional and new media, and the ethics of multinational business.

Some amazing classes you can take

  • Personal Selling
  • Marketing Research
  • Social Media Marketing
  • Consumer Behavior
  • Marketing Policies and Strategies

Professional development opportunities

  • Internships: Write for a company blog. Promote a new product. Conduct market research. School of Business students have interned at Quest Corporation of America, Oglethorpe, Tampa Convention Center, the Ritz-Carlton Hotel, Home Shopping Network, TECO Energy and all branches of the military.
  • Networking: The inaugural Executive Advisory Council to the School of Business includes distinguished members from Ernst & Young, Tribridge, T. Rowe Price Services,Newport News Shipbuilding, Tech Data Corporation and Catalina Services.
  • Memberships: Join the student chapter of the American Marketing Association (AMA) and become an active member in its honor society, Alpha Mu Alpha.
  • Conferences: Attend annual and regional AMA conferences, and other industry events, including Saint Leo's annual International Business Conference.
  • Technology: Saint Leo's state-of-the-art School of Business building, which opened in 2011, features the latest in innovation—from interactive SMART Boards and a professional broadcast studio, to eco-friendly, sustainable architecture.

What can you do with a degree in Marketing?

Graduates launch careers in sales, advertising, retail, marketing research, management, customer relations, event planning and public relations.

  • Marketing Communications Specialist
  • Sales Director
  • Event Marketing Coordinator
  • Public Relations Specialist
  • Social Media Marketer
  • Creative Director
  • Community Manager
  • Advertising Coordinator
  • Media Analyst
  • Copywriter

Where are Saint Leo Marketing grads now?

  • Compass Group USA
  • Aerotek
  • Catalina Marketing
  • Tampa Bay Lightning
  • USAA
  • Neff Rental
  • Artistic Judaic Promotions
  • Hyatt Regency
  • Verizon Wireless
  • AA Technology

Ready to apply?

Reach your creative potential. Apply now.

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