How does the program work?
Interested in how businesses bring products to market and what makes them successful? Then you understand the importance of building a strong brand message. Build your own brand by anticipating the needs of the job market. When you combine your BA in Marketing with the MBA, you'll be able to bring your skills to the market faster and distinguish yourself from your competitors - both key elements of marketing success.
The marketing major is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. Students develop a breadth of knowledge about the dynamic consumer orientation process by which people and organizations strive to anticipate and satisfy customers' product needs and wants. The student develops an understanding of marketing concepts and functions.
This major is offered only at University College. The major in business administration with a marketing specialization is no longer offered at University College. Students who are awarded the B.A. in marketing may not earn the B.A. in business administration with a specialization in marketing or vice versa.
Learning Experience:
Campus
Est. Time to Complete:
4 years
Credit Hours:
159 hours
Marketing 3+1 Program Details
Students who join the Marketing 3+1 Accelerated Degree Program will enjoy all of the benefits afforded by study at Saint Leo's Donald R. Tapia College of Business. Other benefits include:
- No entrance exams required for the graduate portion
- Preferential admission to the graduate program
- Gaining a competitive edge over their peers, graduating with two high-value degrees in less time
- Ability to enter the workforce earlier, armed with an advanced degree that will likely increase career opportunities and earning potential
- Savings by reducing the amount of tuition, fees and housing costs necessary to earn both degrees
Learn Your Way:
Online, On Campus, or Near You
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What are the on-campus facilities like?
Students who pursue their degrees at Saint Leo’s main campus near sunny Tampa Bay, Florida, join a community of enthusiastic learners just like them.
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What are the benefits of earning your Marketing 3+1 degree online?
Saint Leo University’s online learning experience provides a well-rounded education with the flexibility to tailor your course of study to meet your individual needs. We know our students have lives outside school, and we seek to meet them where they are. Online students can count on receiving excellent academics as well as opportunities for hands-on learning.
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Taking online classes has afforded me the opportunity to learn while maintaining a job. They give me some flexibility to study at times that work more cohesively with my schedule and allow me to utilize resources such as the library 24 hours a day.
Bentley Streat | Hayes, VA
Are education centers near you offering Marketing 3+1 programs?
You may also choose to pursue your degree through one of our education centers, which merge a traditional in-person education with the flexibility to match your lifestyle. Education centers offer eight-week academic terms as well as evening and weekend classes.
Career Outlook
No matter which learning experience you choose, you will receive plenty of professional development opportunities, industry knowledge from expert professors, and support from the Saint Leo community. All this together means that you will be ready for a successful career or continued studies upon graduation.
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How will you gain real experience?
Internships
Write for a company blog. Promote a new product. Conduct market research. College of Business students have interned at Quest Corporation of America, Oglethorpe, Tampa Convention Center, the Ritz-Carlton Hotel, Home Shopping Network, TECO Energy and all branches of the military.
Networking
The inaugural Executive Advisory Council to the College of Business includes distinguished members from Ernst & Young, Tribridge, T. Rowe Price Services, Newport News Shipbuilding, Tech Data Corporation and Catalina Services.
Memberships
Join the student chapter of the American Marketing Association (AMA) and become an active member in its honor society, Alpha Mu Alpha.
Conferences
Attend annual and regional AMA conferences, and other industry events, including Saint Leo's annual International Business Conference.
Technology
Saint Leo's state-of-the-art College of Business building, which opened in 2011, features the latest in innovation—from interactive SMART Boards and a professional broadcast studio, to eco-friendly, sustainable architecture.
College of Business
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Saint Leo’s College of Arts & Sciences offers students a holistic education that lays a strong foundation for critical and independent thinking. The curriculum is designed to help students broaden their horizons and build valuable skills sought by employers. From biology to sociology, the College offers 17 high-quality and flexible programs on campus, online, and through our education centers.
Student Stories
Saint Leo University has truly been a stepping stone for me. When I entered this university 4 years ago, I was unaware of what I’d be like when I left. Now, 3 weeks away from graduating, I am so thankful that I was a student here. Your time at Saint Leo University is what you make of it, and Saint Leo students are provided with so much opportunity to succeed.
O'shea Williams - Bachelor of Arts Developmental Psychology
“Saint Leo is not just an academic institution, it’s a formation institution. Saint Leo embraced me for who I am, showed faith that I could be my best, and solidified the light that was shining within me.”
Charles Onyeneke ’17
University Campus, Theology
“As a child, my great-grandmother taught me how to pray and to lean on God. Saint Leo inspired us all to learn with compassion and reminded me to keep the faith.”
Brent Patterson ’21
Center for Online Learning, Religious Studies
“As a teacher, building relationships with my students is key to their success. Saint Leo creates those same relationships with its students.”
Brooke Wittington ’17
Education Center, Education
“I had never experienced something as holistic and rewarding as research. Saint Leo University inspired me to take a huge step outside my comfort zone, and I have never looked back.”
Karl Nyman ’22
University Campus, Biology
“Saint Leo inspired me to enjoy learning again, and they had a patient ‘let’s figure this out’ approach.”
Lauren Thomas ’22
Education Center, Management
News
Accreditation
Saint Leo University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, bachelor’s, master’s, specialist, and doctoral degrees.